Mobile software development continues to explode across all platforms. In fact, app stores everywhere are brimming with hundreds of new apps on a regular basis. Many continue to compete to build and market apps hoping that they will be as successful as the Angry Birds series. However, mixed in the small number of apps that are quite profitable, are thousands of others that get left behind. So exactly what are the secrets to developing successful mobile apps?
While there is no cut and dry answer to this, a recent Computerworld article describes factors that can help drive an app to some degree of popularity.
* THE APP SHOULD OFFER A DISTINCT BENEFIT. It should ideally have a purpose such as solving a problem, saving money or time, entertain, or perform a unique service.
* DON'T EXPECT THOUSANDS OF DOWNLOADS. With an endless number of apps in the marketplace, thousands of downloads for yours is just not a feasible goal. If you are aiming for extreme popularity, increased marketing and advertising spending is a necessity, which could directly impact your development budget.
* NOTIFICATION FEATURES. This is to make sure the user is on top of any new updates and modifications. When appropriate, make sure to add some type of notification mechanism for communication about app developments. This could be done through email, Twitter, or even Facebook rather than forcing the user to first open the app to see the notification.
* DON'T BUILD AN APP TO REPLACE A WEBSITE. With mobile screens increasing in size and 4G/LTE speeds enabling full website displays, it would be a waste of time for the user to have an app that simply opens up a mobile website.
While will continue building apps across multiple platforms, app functionality will always determine how well they are received by users. Contact us for information on how our mobile development experts can build useful applications for your business.
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