Thursday, December 19, 2013

Faking Interactive Video on Mobile

Problem solving is a major aspect of software development, there are often many different solutions to a problem and a good developer will strive for the most simple without compromising maintainability. However, there are certain times when there's simply no elegant way to solve a problem so you end up writing what's commonly referred to in the industry as a hack. You probably won't be proud of it and you might even have committed the code under a pseudonym so no one can you, but however ugly, the hack still solves a problem and the next thing you know, you're being asked to write a blog detailing its every hideous crevice.



Let's take a step back in time for a moment, it's a typical work day, you're just getting settled into some always enjoyable defect fixing when you get called over by upper management. You're at a client site and there's a problem with an online campaign built by an external marketing agency. The campaign's landing page embeds a video from YouTube, it's an interactive game that includes buttons that will load different videos when clicked.




Unfortunately, the interactive elements don't work on mobile devices, exacerbated by the fact that 40% of their traffic is mobile and that they've already launched TV commercials, website banners and mail inserts pointing customers to this page. It seems like it shouldn't be too difficult to fix, you probably have a whole bunch of ideas surfacing already



THE YOUTUBE-SANCTIONED SOLUTION
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