Posted: 15 Oct 2013 12:39 PM PDT
The team at WhitePages has just shared details with MMW regarding the arrival of , a resource aimed at helping businesses comply with the regulations outlined in the Telephone Consumer Protection Act (TCPA).
Last week, with a number of mobile industry leaders, legal experts, and executives who shared their counsel ahead of tomorrow's implmentation of the regulations government mobile marketing,
As of October 16th, the TCPA - created by the Federal Communications Commission (FCC) - will formally update the rules and regulations regarding marketing phone calls, giving individuals the right to file lawsuits and collect damages for receiving unsolicited telemarketing calls, faxes, prerecorded or autodialed calls.
Businesses across multiple industries can protect themselves from negative consequences and expensive fines for violations by utilizing WhitePages PRO's Phone Lite, which was built on PRO's recently released new API, to identify and validate customers in their contact databases, further enriching their records with this crucial customer intelligence.
"Even unintentional calling mistakes can be high profile, costly, and reputation damaging for businesses, making it imperative that companies understand and adhere to new guidelines," explains Barry Chu, Director of Product Management for WhitePages PRO. "By understanding the customers on your call list, marketers can avoid the fate suffered by corporations such as Google, Jiffy Lube, and Papa John's, all of whom were recently hit with multi-million dollar settlements for failing to comply with TCPA regulations."
The new TCPA rules will require businesses to obtain prior unambiguous, written consent from consumers in order to use auto-dialers to call wireless phone numbers.
"Phone Lite provides access to the industry's most comprehensive database of consumer contact information, enabling businesses to immediately identify phone number details on sales lists, including phone type (landline, cell, non-fixed VOIP), helping to ensure that businesses are not calling restricted numbers," the team at WhitePages said Tuesday.
Posted: 15 Oct 2013 12:23 PM PDT
Following an extensive search that lasted much longer than anyone expected, Apple has finally secured a top-tier talent to lead the company's juggernaut retail operations.
Angela Ahrendts is Apple's new retail chief. Prior to landing at Apple, Ahrendts was Great Britain's highest paid Chief Executive Officer who thrived at the helm of Burberry.
On Tuesday, Apple CEO Tim Cook formally announced the arrival of Angela Ahrendts and praised her experience and prowess as an accomplished executive.
"I am thrilled to announce that Angela Ahrendts will be joining Apple as a senior vice president and member of our executive team, reporting directly to me," Cook wrote in a note to Apple employees.
Earlier this year, Ahrendts placed number 53 in the 2013 edition of Forbes' World's Most Powerful Women list.
She will lead both our retail and online teams. I have wanted one person to lead both of these teams for some time because I believe it will better serve our customers, but I had never met anyone whom I felt confident could lead both until I met Angela. We met for the first time last January, and I knew in that meeting that I wanted her to join Apple. We've gotten to know each other over the past several months and I've left each conversation even more impressed.
"She shares our values and our focus on innovation," Cook continued. "She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our peopleI am sure as all of you meet her, you will see why I am so excited that she is joining our executive team. I'd like to add a special thanks to all of our retail leaders. Your strength, talent and leadership afforded me the luxury of taking the time to perform an exhaustive search to find the best person in the world for this role."
Posted: 15 Oct 2013 09:19 AM PDT
A new infographic shared by the team at serves up a series of insightful tips for writing effective SMS messages and better engaging with text message recipients.
The tips in question were provided by a respected U.K. based provider of SMS marketing services for businesses.
According to the infographic, the most obvious part of an SMS text sometimes gets overlooked: telling your audience who you are. Make sure the text lets recipients know who the text is from.
To review other sage SMS marketing pearls of wisdom, check out the infographic posted below.
Posted: 15 Oct 2013 08:36 AM PDT
Within days, Apple's new iPhone 5s and iPhone 5c will officially go on sale in 50 new markets and geographic locations around the world.
But Apple's new iPhones will also see an uptick in availability among domestic and international carriers.
Beginning next week, Apple's flagship iPhone 5s and the lower-cost iPhone 5c will be available on dozens of small, regional carriers in the U.S.
Correspondingly, prepaid carrier Cricket says it will also begin carrying the new iPhones next Friday, October 25th.
Cricket is yet to announce details related to pricing and availability, confirms.
It's unclear how much the phones will cost through Cricket, which offers service to customers without contracts. Prepaid customers typically pay full price for a device unless the carrier offers some sort of promotion. The iPhone iPhone 5S starts at $649 without a contact, while the 5C starts at $549.
Cricket Communications is owned by Leap Wireless, which is being acquired by AT&T.
Posted: 15 Oct 2013 08:18 AM PDT
After Apple successfully launched its iPhone trade-in program in the U.S., the Cupertino, California-based tech giant is now doing the same in the United Kingdom.
"iPhones hold great value," Apple announced. "So, Apple Retail Stores in the UK are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling."
"In addition to helping support the environment," the statement continues, "customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone."
Despite no official confirmation from Apple yet, we're hearing that Apple is similarly introducing its trade-in program at various retail store location across Europe.
Apple's official website in the U.K. has been updated to provide customers with information regarding what the value of their iPhone is if they proceed with a trade-in.
Posted: 15 Oct 2013 03:55 AM PDT
Pegasystems announced this week that it has acquired Antenna Software.
Pegasystems, a provider of Customer Relationship Management solutions says its purchase of Antenna Software - a leader in Mobile Application Development Platforms - will dramatically improve the range and quality of resources available from the company.
According to projections made in a statement released to the media, key benefits of this new partnership include:
* Faster time-to-market and increased flexibility in end-to-end mobile application development
* Powerful mobile application and device management
* Mobile Backend-as-a-Service coupled with industry-leading BPM, case management, and advanced decisioning
* Proven expertise of two industry leaders in delivering enterprise solutions to a global clientele
* Powerful model-driven design to complement native mobile development and responsive UIs to "design-once and deploy everywhere"
"Research from IDC shows that by 2015, there will be 1.3 billion people in the mobile workforce," Pegasystems says. "To serve today's mobile users, applications must be prepared for multiple mobile platforms and more than 250 different screen sizes. Today's enterprises require flexible capabilities for mobile solution development and management to meet the evolving requirements of their employees, partners, and customers. The combination of Antenna and Pegasystems will bring the power of both native and model-driven development to customers and prospects of both organizations."
Posted: 15 Oct 2013 12:17 AM PDT
AirTight Networks, a provider of cloud Wi-Fi, says its has reached an OEM agreement with Purple WiFi, a developer of guest WiFi solutions.
As a result of the coupling, AirTight has integrated Purple WiFi's guest access and hotspot social engagement software into its cloud-managed Wi-Fi platform and applications suite.
All told, the new solution made possible by this pairing goes beyond social-identity-based check-in by:
* Tapping individual user profiles from social networks to aid programmatic marketing engagement based on guest characteristics and visit patterns,
* Simplifying the social marketer's life (at both store and brand levels) through a powerful but very accessible template-based interface for creation and management of customized, behavior-based marketing programs
* Reaching users through their preference of e-mail, SMS, or social channels (Facebook, Twitter, LinkedIn, Google+, and/or Instagram), as well as
* Providing data feeds back into core CRM systems as desired for further omnichannel engagement.
"We recognized that Purple WiFi's social engagement tools lead the industry in enabling informed, effective retailer monetization of Wi-Fi, through an elegantly-designed, easy-to-use, and powerful combination of marketing automation functionality," explains David King, AirTight's Chairman and CEO. "It meshes well with our whole approach to helping our customers create unique value on top of their Wi-Fi networks in a hassle-free and 'appified' cloud model."
Posted: 15 Oct 2013 12:10 AM PDT
Here are some of the top stories in healthcare, telemedicine, and mobile health that been monitoring in recent days.With just two months to go before the event commences, The mHealth Summit has announced U.S. Food and Drug Administration Commissioner Margaret Hamburg will deliver the opening keynote on the fourth day of this year's event. Dr. Margaret Hamburg, the 21st Commissioner and only the second woman to head the FDA. Dr. Hamburg's keynote comes as the mobile technology community looks to gain insights and a better understanding of the critical pathways and implications of the recently issued FDA Guidance on Mobile Health apps.Texas has become the first state to offer a "certification for compliance" with federal and state laws in hopes of bolstering patient privacy. The Texas Health Services Authority (THSA) and the Health Information Trust Alliance (HITRUST) have announced a partnership to improve the protection of health information for Texas residents. Working together, the two organizations will develop and implement the truly groundbreaking Texas Covered Entity Privacy and Security Certification Program.As expected, the ongoing shutdown of the U.S. Federal Government is impacting the U.S. Department of Veterans Affairs. The VA has been forced to cease its software development efforts in addition to furloughing 2,754 IT workers. Put bluntly, the shutdown has made it impossible for the Department to move forward on its $491 million paperless Veterans Benefits Management System, or VBMS.Fitbit, a fast-growing giant in the equally fast-growing Connected Health and Fitness category, has just announced Fitbit Force. Described as a sleek, advanced, high-performance wireless activity and sleep-tracking wristband, Forcefollows on the success of Fitbit Flex.Waiting for blood work and other lab results will become a less time consuming and nerve-wracking process if patients get their way and have access to this critical information online. The demand for online lab results was conveyed in the findings of a recent email survey of Kaiser Permanente members. Study participants were patients who had viewed at least one test result online within the past year.
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